Background: Old-fashioned
investigative journalism on the Dr. Vino blog confirms long-suspected rumors that world-renowned wine critic Robert M. Parker, Jr., for whatever reason, tends to surround himself with jerks.
Further investigation reveals that the inner circle consists of both jerks and parasites, the latter of whom apparently approach their association with Parker the way former Illinois Governor Rod Blagojevich approaches vacant U.S. Senate seats. The gist of the accusations is that Parker’s writers have been taking industry-sponsored junkets to taste the wine they report on rather than paying their own way like the big man himself. In addition, the
logically and
epistemologically challenged Jay Miller is apparently best buddies with the guys responsible for most of the undrinkably disgusting Australian and Spanish wines that get ecstatic reviews in the
Wine Advocate.
The coverup: Parker’s business partner Joe James
circles the wagons in pathetic I-know-you-are-but-what-am-I fashion by attacking the integrity of “bloggers” as if each one were part of some sort of secret society engaged in an ancient shadowy conspiracy like in a Dan Brown novel, except that the alleged object of the conspiracy was to get subsidized hotel breakfasts rather than to assassinate the Pope. Parker, rather than disclose his business partnership with James,
responds how he always does to shameless, incoherent brown-nosing—with a pat on the back and more tinfoil-hat ranting against his ever-expanding enemies list, which now includes “bloggers,” “or should I say blobbers since they are the source of much of the misinformation,distortion,and egegious [
sic] falsehoods spread with reckless abandon on the internet.” Parker touts his pure-as-the-driven-snow independence while complaining that “bloggers can’t continue to exist without wine-related advertising.” Hey, where’s
my check? Parker continues the tirade in
published comments in his journal wherein he rails against “blogs authored by anybody who can string a noun and verb together, and by many who can’t,” an odd slinging of stones from the glass house of someone whose own online postings are notoriously rambling and who still hasn’t grasped such basic rules of form as using a space after punctuation.
The sideshow: Kevin Zraly used to be the wine director at
Windows on the World until it was blown up by the Religion of Peace. Afterwards, he continued to run the Windows on the World wine education program, which attempts to teach grownups about wine in much the same way that Mr. Rogers teaches children how to tie their shoes. He was hired to moderate a similarly conceived wine education forum on eRobertParker.com a few years ago, which suffered the Internet equivalent of tumbleweeds and when he resigned from eRobertParker.com, it took months before anyone noticed. In case anyone was still wondering what he’s been up to, it turns out that he has been posting
bizarre non-sequiturs about wine on
Twitter, which are even funnier when you read them in the voice of
Norm MacDonald impersonating Larry King. In a related discussion, blogger
Arthur Przebinda links to a
fascinating report on wine and social media, the thrust of which is that the future of wine commentary is infinitely more interesting than Robert Parker sitting in his throne and telling everybody else what to think. Further evidence that Parker does not understand where the value in online content comes from appears in
his pleas for the most active contributors to his site to give him money, rather than the other way around.
The shit hits the fan: The Dr. Vino story
goes mainstream in the
Wall Street Journal, prompting Parker to
complain that the
Journal didn’t tell his side of the story, prompting the
New York Times’s Eric Asimov to
query how the
Journal was supposed to know his side of the story after he refused their interview request. The most interesting reactions get deleted but are
preserved elsewhere.
Damage control: Miller, who has apparently been friends with Parker for thirty years, gets thrown under the bus and “
disciplined”! The
Wine Advocate’s writers lose most of their free trips, but the double standard nevertheless receives
official codification.
Aftermath: It’s impossible not to feel shitty about yourself after wasting hours of your life following the Parker-vs.-the-Internet and the Parker-vs.-his-own-staff conflagrations.
The truth is, no matter how much of Parker’s brand identity is invested in the illusion that he actually, say, writes the Rothschild family a check to cover the barrel sample he spit out and rated 1,000 points, nobody really follows Parker for his purported impartiality. Parker gained his influence by championing a new standard for what wine should be, a standard which is just as bankrupt in aesthetic merit as the modern standards in virtually everything else but has its fans for the same reason people go see Jerry Bruckheimer movies. To complain that praises of such wines are tainted by friendships or free travel is besides the point. I’m reminded of the rhyme, attributed to one Humbert Wolfe:
You cannot hope to bribe or twist
(Thank God!) the British journalist,
But seeing what the man will do
Unbribed, there’s no occasion to.
Along similar lines, an old joke about
New York Times reporters had it that if they weren’t on Stalin’s payroll, they were getting ripped off. But the
New York Times didn’t need the incentive of bribery to spread Communist propaganda any more than Parker’s posse needs further incentive to push the Mollydookers and Monbousquets of the world. There is so much criticism of Parker to be made on substance that any criticism on process seems, and probably is, pretextual. It’s almost surreal that after all the bad advice Parker has dispensed, it’s Jay Miller’s feeding from the trough that prompts people to
raise questions whether the sun is finally setting on Parker’s power. But I think Max has it right in that analysis. Parker’s influence won’t wane until more people feel like they’ve gotten burnt following his advice, and it’s fitting that the most spoofulated vintage in the history of Bordeaux may serve as the tipping point.
Update: Parker finally
takes notice of “the number of communications I’ve gotten from once dynamic and valuable posters that this board has taken on a mob mentality riddled with demeaning and unsavory comments,” but delusionally thinks the nastiness originates solely with his detractors rather than his enforcers. Even curiouser, he continues to view the world as divided between honest, independent people like himself and people “driven by a hidden agenda” “exploit[ing] [their] own self-interests.” He has it exactly backwards. It’s only Parker and his staff who have a financial interest in pushing their opinions. Everyone else is in it just for the love of it.